I had an amazing time at the 2nd annual Ski 4 Yellow, complete with a yellow tie fundraising party and some amazing skiing the next day. All this in an effort to “kick cancer’s ass” in partnership with LIVESTRONG. Lots of photos and celebrity sightings in the full post.
The cocktail party started with each person putting on an “I Ski 4” sticker indicating a family member or friend who has been impacted by cancer – showing just how personal the mission of the 4 Yellow Foundation is for those in attendance.
I offered a free LIVESTRONG and Ski 4 Yellow branded photo booth at the party that turned into quite the hit. Hundreds of people wanted their photo taken together, from celebrities like Kevin Clark to local volunteers and donors.
Here’s a pull-back shot of the photo booth setup, including a monitor where people could view their image and receive a link for a free print and download after the event.
That evening’s keynote came from Reggie Rivers, a former Broncos “Player of the Year” turned broadcaster, motivational speaker, and fundraiser.
The skiing events happened that next day. Teams of 5 -8 local skiers paired up with a Steamboat Olympian and a celebrity to compete in various contests around the mountain, from Nascar slalom races to which group could ride every lift on the mountain in the shortest amount of time.
Hundreds of Steamboat ski resort employees and 4 Yellow volunteers helped the participants navigate the mountain while also explaining the Ski 4 Yellow cause to visiting tourists – many of whom made on-site contributions.
I was honored to participate in the event and consider this one of my favorite photos taken all year. This woman skis for her “grammie” and is sponsored by a host of family members and friends. Together with her fellow skiers and volunteers, we raised just over $100,000. Half of that money will go to LIVESTRONG and the other half will be directed to local cancer-fighting initiatives in the Steamboat Springs area.