Scott Bideau

PHOTOGRAPHY BLOG: Chasing the Light + Giving Back Through the Lens.

Search results: "Adobe"

Printing Your Photographs

Photography has been transformed by digital. Thousands of images can now be saved to a $10 memory card. Hundreds of thousands can be stored on a $100 hard drive. Does printing even matter anymore? I say more so than ever!

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In-Product Help, the Ultimate Self-Service

For all the considerable investments vendors have made in self-service, customers report only a 45% success rate according to the latest benchmark from the Technology Services Industry Association (TSIA).  Most vendors make their customer leave the product, login to a support website, and then type in a generic query before becoming frustrated with irrelevant results. A much better method is to keep your customer in the product, pass proper context about who they are and what they are doing to your search engine, and return a list of highly relevant results. And that’s exactly what my client Adobe is now doing.

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